Journalist gives his opinion on PVRs / DVRs & ad skipping
Dorian Sweet has an entry up over at ClickZ.com where he talks about his experiences with a PVR / DVR. His initial reaction was one that I have seen quite a few times: you hate the PVR / DVR for a week because you can’t quite get it to work and then one day you realize that you can’t live without it.
The breadth of the article goes on to focus about the advertising model (or lack of) for the whole PVR / DVR market. As Dorian put it, ‘most people are programmed to avoid any TV-based ad’ which is something that I think holds quite true. From my younger days when people would tape shows on their VCRs, you wouldn’t be caught dead watching the commercials. With technologies like TiVo and do it yourself solutions like MythTV, skipping commercials is not new – it’s just easier now.
Anyways, Dorian reiterates what has been said quite a few times already: unless advertisers change their model, TV advertising will dwindle.
Technorati Tags: PVR, DVR, TiVo, MythTV
