PurePVR

Michelle Quinn from the San Jose Mercury News wrote a piece in which she brings to light the plight that faces networks when it comes to advertising revenue and PVRs / DVRs. The article mentions some of the recent ‘DVR Ready’ commercials that have aired (ones from KFC, GE & Coke) and she also goes on to discuss new advertising approaches from TiVo (such as watching commercials for a product that is currently being featured on the show you are watching).

Although she doesn’t really mention any solutions to the problems, she does have a great quote from Don King (no, not that one), the group director for Sprite, Coca-Cola, North America: “There hasn’t been a technology invented that can’t be leveraged for a marketing tool”. Very true (and slightly scary).

It seems to me that it is just a matter of time until one network gets things right. They have to realize that they can’t destroy TiVo’s and other PVR / DVR devices. They have to find a way to embrace the technology, maybe even find incentives for people to not skip their commercials. Once one network gets it down right, the other big ones will hopefully follow.

Technorati Tags: PVR, DVR, TiVo, advertising, Coke, KFC, GE