Comments on: Shenanigans at NBC? http://www.purepvr.com/2006/07/20/shenanigans-at-nbc/ PVR / DVR / TiVo - We have it all Tue, 15 Aug 2006 13:33:09 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: davis freeberg http://www.purepvr.com/2006/07/20/shenanigans-at-nbc/comment-page-1/#comment-416 davis freeberg Fri, 21 Jul 2006 02:28:04 +0000 http://www.purepvr.com/2006/07/20/shenanigans-at-nbc/#comment-416 Interestingly enough the Wall Street Journal and Gigaom wrote about this same issue today, although they were a little more complimentary. Gigaom actually interviewed the company providing this technology and they said that they got over 580 Million votes alone on American Idol last season. If they can earn $1 per vote, this is more revenue then most small cap companies make in a whole year. Of course this pie gets split up and American Idol is the big dog, but considering that whole TV ad industry took in around $6 billion in up front ads this year, texting could end up being more lucrative then the advertising itself. Even if you only got $20 million from votes, that could still create a nice profit for a reality TV show that costs very little to make. If you also consider that the entire web video market is only expected to earn about $225 million this year, it puts that number into perspective. The more I look at this the more that I think that there is a hidden issue here not being addressed. Interestingly enough the Wall Street Journal and Gigaom wrote about this same issue today, although they were a little more complimentary. Gigaom actually interviewed the company providing this technology and they said that they got over 580 Million votes alone on American Idol last season. If they can earn $1 per vote, this is more revenue then most small cap companies make in a whole year. Of course this pie gets split up and American Idol is the big dog, but considering that whole TV ad industry took in around $6 billion in up front ads this year, texting could end up being more lucrative then the advertising itself. Even if you only got $20 million from votes, that could still create a nice profit for a reality TV show that costs very little to make. If you also consider that the entire web video market is only expected to earn about $225 million this year, it puts that number into perspective. The more I look at this the more that I think that there is a hidden issue here not being addressed.

]]> By: Matt http://www.purepvr.com/2006/07/20/shenanigans-at-nbc/comment-page-1/#comment-413 Matt Thu, 20 Jul 2006 17:32:14 +0000 http://www.purepvr.com/2006/07/20/shenanigans-at-nbc/#comment-413 "I wonder if anyone at Genworth would every take a 1 in a million shot to win $10,000?" They probably would if it wasn't their money. If Genworth is providing the prize, then NBC is sitting real pretty at the moment. They don't have to supply any prize money (not that $10,000 would be a lot for them) and they can sit back and enjoy revenue at Genworth's expense. This actually sounds like a decent get rich quick scheme. “I wonder if anyone at Genworth would every take a 1 in a million shot to win $10,000?”

They probably would if it wasn’t their money.

If Genworth is providing the prize, then NBC is sitting real pretty at the moment. They don’t have to supply any prize money (not that $10,000 would be a lot for them) and they can sit back and enjoy revenue at Genworth’s expense. This actually sounds like a decent get rich quick scheme.

]]> By: Davis Freeberg http://www.purepvr.com/2006/07/20/shenanigans-at-nbc/comment-page-1/#comment-411 Davis Freeberg Thu, 20 Jul 2006 16:28:05 +0000 http://www.purepvr.com/2006/07/20/shenanigans-at-nbc/#comment-411 I love that word Shenanigans. What a perfect description of what's going on. It might not be illegal, but it does seem kind funny to me. The crazy part is that Genworth is providing the prize and they are supposed to advice clients on how to manage money. I wonder if anyone at Genworth would every take a 1 in a million shot to win $10,000? I love that word Shenanigans. What a perfect description of what’s going on. It might not be illegal, but it does seem kind funny to me. The crazy part is that Genworth is providing the prize and they are supposed to advice clients on how to manage money. I wonder if anyone at Genworth would every take a 1 in a million shot to win $10,000?

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