PurePVR

In a statement that has set the internet ablaze with comments, ABC’s President of Advertising Sales Mike Shaw made the following remark: “I would love it if the (cable operators), during the employment of the new DVRs they’re putting out there, would disable the fast-forward (button)”.

Now this isn’t directed at TiVo in particular (although I would imagine that they are a big one) but it seems like a pretty ludicrous remark to make. It appears as if ABC wants control not only over what you watch (e.g. you have to watch commercials) but also how you watch it. Needless to say the fallout from this remark has been fairly heavy. In the very off chance that this ever does happen, I am sure that the open source alternatives like GB-PVR, MythTV & Media Portal will soar in popularity.

Here are a few more links if you are interested in the community’s thoughts:

• ABC Trying to Kill PVR Ad Skipping - Gizmodo
• ABC Tries to Kill DVR Ad Skipping - Marketing Shift
• ABC wants to kill DVR ad-skipping - Ad Jab
• ABC Tries to Kill DVR Ad Skipping - TV Predictions
• ABC hopes to halt fast forwarding - ArsTechnica
• ABC Wants DVR Fast Forwarding Killed - Broadband Reports
• ABC Exec. Lobbies to Disable DVR Fast-Forward During Commericals - News Busters

Technorati Tags: PVR, DVR, MythTV, GB-PVR, Media+Portal, ABC