TiVo’s newest feature: Guru Guides
TiVo quite recently rolled out a new feature dubbed Guru Guides. The purpose is to allow viewers to see hand picked suggestions of television programming in hopes that it will pique their interest. Who is doing this hand picking? Some of those involved include editors from large magazine publications like Sports Illustrated & Star.
The deal seems to have been struck in hopes that some of these magazines will get more exposure to the general TV population. In return, faithful readers of these magazines may start looking towards TiVo for new content posted by some of their favorite publications.
The official TiVo Guru Guide page can be found here.
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