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	<title>Comments on: Coke jumps into the new PVR ad market</title>
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		<title>By: PurePVR &#187; Shenanigans at NBC? - PVR / DVR / TiVo - We have it all</title>
		<link>http://www.purepvr.com/2006/05/22/coke-jumps-into-the-new-pvr-ad-market/comment-page-1/#comment-410</link>
		<dc:creator>PurePVR &#187; Shenanigans at NBC? - PVR / DVR / TiVo - We have it all</dc:creator>
		<pubDate>Thu, 20 Jul 2006 16:01:22 +0000</pubDate>
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		<description>[...] Although I am one for networks trying out new angles in order to cope with PVR / DVR use, something about this just feels a bit ‘off’. I am more of a fan of creating advertising that PVR / DVR users would like to watch (think along the lines of PVR / DVR ready commercials). [...]</description>
		<content:encoded><![CDATA[<p>[...] Although I am one for networks trying out new angles in order to cope with PVR / DVR use, something about this just feels a bit ‘off’. I am more of a fan of creating advertising that PVR / DVR users would like to watch (think along the lines of PVR / DVR ready commercials). [...]</p>
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