Coke jumps into the new PVR ad market
In the next stage of the whole ‘PVRs / DVRs are bad for TV advertisers’ debate, Coke has announced that they will jump into the game and launch their own PVR / DVR targeted ads. Much like the GE ads, these ads will contain information that can only be seen at slow speeds. The net effect is the same as others who have tried this approach: to get users to watch the commercials.
Although this new style of advertising is relatively new, I know I can’t wait to see some numbers to see how effective they are. I’ve personally always felt that whether I choose to watch a commercial is my choice, but that could be a whole other post.
Found via PVR Wire.
Technorati Tags: PVR, DVR, Coke, advertising, commercials
[...] Although I am one for networks trying out new angles in order to cope with PVR / DVR use, something about this just feels a bit ‘off’. I am more of a fan of creating advertising that PVR / DVR users would like to watch (think along the lines of PVR / DVR ready commercials). [...]