http://www.purepvr.com/2006/05/10/ge-launches-one-second-theater/ PVR / DVR / TiVo - We have it all Tue, 15 Aug 2006 13:33:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.purepvr.com/2006/05/10/ge-launches-one-second-theater/comment-page-1/#comment-412 PurePVR » Shenanigans at NBC? - PVR / DVR / TiVo - We have it all Thu, 20 Jul 2006 17:28:25 +0000 http://www.purepvr.com/2006/05/10/ge-launches-one-second-theater/#comment-412 [...] Although I am one for networks trying out new angles in order to cope with PVR / DVR use, something about this just feels a bit ‘off’. I am more of a fan of creating advertising that PVR / DVR users would like to watch (think along the lines of PVR / DVR ready commercials). [...] [...] Although I am one for networks trying out new angles in order to cope with PVR / DVR use, something about this just feels a bit ‘off’. I am more of a fan of creating advertising that PVR / DVR users would like to watch (think along the lines of PVR / DVR ready commercials). [...]

]]> http://www.purepvr.com/2006/05/10/ge-launches-one-second-theater/comment-page-1/#comment-335 PurePVR » Can live TV increase advertising revenue? - The PVR & DVR enthusiast site Thu, 13 Jul 2006 12:39:33 +0000 http://www.purepvr.com/2006/05/10/ge-launches-one-second-theater/#comment-335 [...] Some advertisers (such as GE & Coke) have started to try and crack the market, and I applaud them for trying to break new ground. Broadcasting networks have started using product placements as a way to generate advertising revenue without having to risk people fast forwarding the show. Even that I can live with assuming that it doesn’t get in the way of the show. But still some corporations are complaining. So what’s the point of this rant? Well, Phil Swann was on Fox News recently and he brought up another possible strategy that would get users to hold off on the fast forward button. What’s this new revolutionary strategy? More live events. Plain and simple. Upon reading his blog post about it I thought that it was probably a great strategy. Suppose you could organize a large enough event that nobody would want to miss. Everyone would start watching it as soon as they could and if they start watching it on time, that means no time shifting, and no time shifting means no skipped commercials. Of course we’ll have to see if this takes off, but how many more options do these corporations need before they finally move forward and embrace the technology? [...] [...] Some advertisers (such as GE & Coke) have started to try and crack the market, and I applaud them for trying to break new ground. Broadcasting networks have started using product placements as a way to generate advertising revenue without having to risk people fast forwarding the show. Even that I can live with assuming that it doesn’t get in the way of the show. But still some corporations are complaining. So what’s the point of this rant? Well, Phil Swann was on Fox News recently and he brought up another possible strategy that would get users to hold off on the fast forward button. What’s this new revolutionary strategy? More live events. Plain and simple. Upon reading his blog post about it I thought that it was probably a great strategy. Suppose you could organize a large enough event that nobody would want to miss. Everyone would start watching it as soon as they could and if they start watching it on time, that means no time shifting, and no time shifting means no skipped commercials. Of course we’ll have to see if this takes off, but how many more options do these corporations need before they finally move forward and embrace the technology? [...]

]]> http://www.purepvr.com/2006/05/10/ge-launches-one-second-theater/comment-page-1/#comment-159 PurePVR » ABC’s DVR advertising plan: Good or bad for the industry - The PVR & DVR enthusiast site Tue, 06 Jun 2006 12:53:05 +0000 http://www.purepvr.com/2006/05/10/ge-launches-one-second-theater/#comment-159 [...] Some advertisers are also accepting the new PVR / DVR phenomenon as it grows. For example, Coke & Sprite have ‘DVR Ready’ commercials, KFC had a ‘TiVo Proof’ commercial which contained a special discount code and GE recently launched their ‘1 second theatre’. I personally applaud these companies for trying to innovate the industry instead of sitting back and complaining about change. [...] [...] Some advertisers are also accepting the new PVR / DVR phenomenon as it grows. For example, Coke & Sprite have ‘DVR Ready’ commercials, KFC had a ‘TiVo Proof’ commercial which contained a special discount code and GE recently launched their ‘1 second theatre’. I personally applaud these companies for trying to innovate the industry instead of sitting back and complaining about change. [...]

]]> http://www.purepvr.com/2006/05/10/ge-launches-one-second-theater/comment-page-1/#comment-26 PurePVR » Nielson throws its PVR / DVR advertising study into the ring - The PVR & DVR enthusiast site Mon, 15 May 2006 21:35:22 +0000 http://www.purepvr.com/2006/05/10/ge-launches-one-second-theater/#comment-26 [...] Personally I believe that advertisers will have to start following other’s leads and get creative with advertising. [...] [...] Personally I believe that advertisers will have to start following other’s leads and get creative with advertising. [...]

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