http://www.purepvr.com/2006/05/08/advertisers-could-loose-8-billion-because-of-pvrs-dvrs/ PVR / DVR / TiVo - We have it all Tue, 15 Aug 2006 13:33:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.purepvr.com/2006/05/08/advertisers-could-loose-8-billion-because-of-pvrs-dvrs/comment-page-1/#comment-158 PurePVR » ABC’s DVR advertising plan: Good or bad for the industry - The PVR & DVR enthusiast site Tue, 06 Jun 2006 12:52:46 +0000 http://www.purepvr.com/2006/05/08/advertisers-could-loose-8-billion-because-of-pvrs-dvrs/#comment-158 [...] To me it only makes sense that advertisers should pay for viewers regardless of how they watch the show. Viewers are viewers, plain and simple. The biggest argument coming from the advertisers however is that users who “TiVo” a show are less likely to watch the advertisements. OK, that may be the case, but how about all the people who watch TV live and then get a drink or go to the washroom during commercials? The fact that commercials aren’t watched isn’t a problem restricted to PVRs / DVRs, it’s a problem with the advertising industry as a whole. [...] [...] To me it only makes sense that advertisers should pay for viewers regardless of how they watch the show. Viewers are viewers, plain and simple. The biggest argument coming from the advertisers however is that users who “TiVo” a show are less likely to watch the advertisements. OK, that may be the case, but how about all the people who watch TV live and then get a drink or go to the washroom during commercials? The fact that commercials aren’t watched isn’t a problem restricted to PVRs / DVRs, it’s a problem with the advertising industry as a whole. [...]

]]> http://www.purepvr.com/2006/05/08/advertisers-could-loose-8-billion-because-of-pvrs-dvrs/comment-page-1/#comment-79 PurePVR » Coke jumps into the new PVR ad market - The PVR & DVR enthusiast site Mon, 22 May 2006 18:06:40 +0000 http://www.purepvr.com/2006/05/08/advertisers-could-loose-8-billion-because-of-pvrs-dvrs/#comment-79 [...] In the next stage of the whole ‘PVRs / DVRs are bad for TV advertisers’ debate, Coke has announced that they will jump into the game and launch their own PVR / DVR targeted ads. Much like the GE ads, these ads will contain information that can only be seen at slow speeds. The net effect is the same as others who have tried this approach: to get users to watch the commercials. [...] [...] In the next stage of the whole ‘PVRs / DVRs are bad for TV advertisers’ debate, Coke has announced that they will jump into the game and launch their own PVR / DVR targeted ads. Much like the GE ads, these ads will contain information that can only be seen at slow speeds. The net effect is the same as others who have tried this approach: to get users to watch the commercials. [...]

]]> http://www.purepvr.com/2006/05/08/advertisers-could-loose-8-billion-because-of-pvrs-dvrs/comment-page-1/#comment-10 PurePVR » GE launches One Second Theater - The PVR & DVR enthusiast site Wed, 10 May 2006 17:01:14 +0000 http://www.purepvr.com/2006/05/08/advertisers-could-loose-8-billion-because-of-pvrs-dvrs/#comment-10 [...] In recent weeks the relationship between PVR / DVR users and advertising companies has been coming to light more and more often. Many companies are starting to raise a fuss and claim that PVRs / DVRs in general are hurting them. Some companies like to complain while others try to embrace the new technology. [...] [...] In recent weeks the relationship between PVR / DVR users and advertising companies has been coming to light more and more often. Many companies are starting to raise a fuss and claim that PVRs / DVRs in general are hurting them. Some companies like to complain while others try to embrace the new technology. [...]

]]> http://www.purepvr.com/2006/05/08/advertisers-could-loose-8-billion-because-of-pvrs-dvrs/comment-page-1/#comment-9 PurePVR » TiVo’s ulterior motive behind Product Watch? - The PVR & DVR enthusiast site Wed, 10 May 2006 02:08:16 +0000 http://www.purepvr.com/2006/05/08/advertisers-could-loose-8-billion-because-of-pvrs-dvrs/#comment-9 [...] I can’t help but wonder if Product Watch is just the beginning of a new advertising model. Think about it. First we are hearing all of this news that the TV advertising industry is being smacked around left right and center, and now we have a way to watch commercials on demand. [...] [...] I can’t help but wonder if Product Watch is just the beginning of a new advertising model. Think about it. First we are hearing all of this news that the TV advertising industry is being smacked around left right and center, and now we have a way to watch commercials on demand. [...]

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