http://www.purepvr.com/2006/04/27/do-dvr-users-really-skip-commercials/ PVR / DVR / TiVo - We have it all Tue, 15 Aug 2006 13:33:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.purepvr.com/2006/04/27/do-dvr-users-really-skip-commercials/comment-page-1/#comment-8 PurePVR » Advertisers could loose $8 billion because of PVRs / DVRs - The PVR & DVR enthusiast site Mon, 08 May 2006 19:47:28 +0000 http://www.purepvr.com/2006/04/27/do-dvr-users-really-skip-commercials/#comment-8 [...] This report echoes other studies that show that PVR / DVR users actually use the features on their devices. The whole thing seems kind of confusing to me – almost like the boy who cried wolf (or the MPAA or the RIAA). Why would cable companies introduce devices that effectively eliminate a potential source of income? If advertising revenue were to really dip enough that it affects profits, I’m willing to bet that cable companies would start to axe features like commercial skipping. Would it drive up advertising revenues? Possibly. Would it lower PVR / DVR sales? More likely than not. [...] [...] This report echoes other studies that show that PVR / DVR users actually use the features on their devices. The whole thing seems kind of confusing to me – almost like the boy who cried wolf (or the MPAA or the RIAA). Why would cable companies introduce devices that effectively eliminate a potential source of income? If advertising revenue were to really dip enough that it affects profits, I’m willing to bet that cable companies would start to axe features like commercial skipping. Would it drive up advertising revenues? Possibly. Would it lower PVR / DVR sales? More likely than not. [...]

]]> http://www.purepvr.com/2006/04/27/do-dvr-users-really-skip-commercials/comment-page-1/#comment-6 LinuxPVR.org » Blog Archive » DVR Ad-Skipping: Urban Legend? Fri, 28 Apr 2006 00:59:38 +0000 http://www.purepvr.com/2006/04/27/do-dvr-users-really-skip-commercials/#comment-6 [...] (via PurePVR) [...] [...] (via PurePVR) [...]

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